The Tipping Point is a book written by Malcolm Gladwell and it was originally published in 2000. The whole idea of the book, and I say the word “idea” on purpose, is that many people come up with great ideas, but once an idea truly reaches its Tipping Point, it spreads faster than you could ever imagine. “The Tipping Point” is written with the perspective that there are three main teachings when it comes to ideas. The first one is that once the idea reaches its “ tipping point ”, it spreads fast. The next is that there are three different genres of people that help the idea reach that point. The last is that, without the idea being mem orable, the idea will never truly reach the tip. Gladwell describes the first teaching like a wildfire . Once it catches fire (or reaches the tipping point), the idea spreads uncontrollably. In today’s society, there are a lot of ideas or companies that experience the wildfire effect. Let’s take snapchat, for example. When it first began, t...
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